Guest Industry Expert — All Access 2020:
REYNOLDS MASTIN
President and CEO of the Canadian Media Producers Association (CMPA)
Reynolds Mastin works on behalf of our members to ensure the continued success of Canada’s independent production sector and a vibrant future for Canadian content. Reynolds leads the execution of the CMPA’s strategic priorities and oversees the organization’s operations in its Ottawa, Toronto and Vancouver offices. Central to his role is the development of relationships with key stakeholders who are vital to the Canadian production industry. These include all levels of government, the Canadian Radio-television and Telecommunications Commission (CRTC), broadcasters, over-the-top services, distributors, exhibitors, industry unions and guilds, the Hollywood studios, and other production associations from both Canada and around the world.
Prior to becoming President and CEO, Reynolds served as the CMPA’s Chief Negotiator and Chief Legal Officer. As Chief Negotiator, Reynolds represented CMPA members and the Hollywood studios in the bargaining of collective and independent production agreements with the unions and guilds representing talent and technicians in the film, television and digital production industries outside of British Columbia. He also led Terms of Trade negotiations with the large private broadcast groups, independent broadcasters and the CBC. As Chief Legal Officer, Reynolds provided strategic advice on a range of matters, including business affairs, industrial relations, copyright, Terms of Trade, Canada Media fund policies and guidelines, CRTC regulatory proceedings and corporate governance.