Guest Industry Expert — All Access 2020:
MICHELLE MCIVER
Interactive Producer and Media Consultant
For nearly 20 years, Michelle McIver has played in the online space, collaborating on the creation of games, websites, apps, ad campaigns and YouTube content.
Her portfolio includes the CSA and YMA nominated Look Kool and C’est Wow interactive, Kidscreen nominated Amazing Dream Job Adventure for the series When I Grow Up!, and Amelie et Compagnie’s spin-off and Kidscreen nominated web series, Les Vlogues de Newton. Non-kids projects include NFB’s interactive documentary, The Faith Project and mobile game FRACTER, which was featured in the app store as Game of the Day in over 126 countries.
Working with clients from development through to launch, Michelle has become proficient in writing winning funding applications for film, TV and digital. With a focus on marketing and discoverability, she has been a lead writer and contributor to successful applications for BellFund, CMF, Shaw Rocket Fund, IDM Fund, IPF, Rogers Fund, Cogeco Fund, Telefilm and Northern Ontario Heritage Fund. Michelle has worked with dozens of producers from across the country and broadcasters including TVO, TFO, CBC, Radio-Canada, Netflix, YTV and CityTV.
In addition to working with producers directly, Michelle supports content production in Canada through her involvement with industry organizations. She recently launched and ran a coaching program for YouTube Canada to support creators that were navigating web series funding for the first time. She is a discoverability analyst for Shaw Rocket Fund, conducting application reviews for their various audio visual programs. She is also a consultant to On Screen Manitoba, collaborating on various projects including the Content Creator Toolkit.