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James is currently the Director of Sales and Distribution at Juice Worldwide. Juice is a top provider of both encoding and licensing services for the world's leading OTT platforms including, iTunes, Netflix, Amazon and many others. Prior to his role at Juice, James worked in business affairs for RTR Media, digital services for Cookie Jar Entertainment then DHX Media, permit member of IATSE 873, and has also worked in the non-profit sector at both the Documentary Organization of Canada, and the Canadian Film Centre.