LANCE WEILER

Director of Experiential Learning & Applied Creativity

Columbia University

A thought leader in convergent entertainment, Lance Weiler is an alumnus of the Sundance Screenwriters Lab.  A pioneer in mixing technology with the art of storytelling, Weiler’s cinematic gaming innovations and, in particular, the development of a cinema alternate reality game around his feature film Head Trauma, earned him a spot as One of the 18 Who Changed Hollywood. In 2011 Lance co-founded Reboot Stories, a company focused on harnessing storytelling, technology, and design science to form an innovation engine for digital literacy, cross-generational learning, and social change. Since 2011, Lance has sat on two World Economic Forum steering committees; he also teaches a course titled “Building Storyworlds” at Columbia University and is currently working with a number of Fortune 50 companies to help shape their media offerings for the 21st century. Lance has also provided creative services for clients such as the Coca Cola Company, Twitter, the Chernin Group, Ubisoft, CAA, Ogilvy, and McCann-Erickson.