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Rubidge has spent most of his career at the confluence of emerging digital platforms and entertainment. After graduating with an MBA in Finance and two years in commercial banking he followed his passion for movies and entered the in film and TV industry.

Over the next 20 years his career crossed in to tech, network television, and telecom until when he founded his second startup, Syndicado, a digital distribution company with over 4000 hours of feature films and television series available for VOD globally. Since then the company has grown to include theatrical distribution in North America and 2016 Rubidge co-founded a boutique documentary world sales agency Syndicado Film Sales with a presence in North America and Europe.